Cogito Atelier Malte Martin
As architecturally geometric as DIN can be, as latinized as drawing can be.
Cogito is a compatible typeface family commissioned by Atelier Malte Martin both for its in-house projects and for its studio work.
The commission is quite unusual since design studios are more used to request an exclusive design for them or for their client. Here, the goal is to serve as a workhorse for all kind of work.
The initial purpose of the commission was to replace DIN, extensively used by the atelier, yet it revealed itself to be a latinized sans living at the border of geometry. Cogito has round but stiff shapes and a large x-height, making it suitable for body and display copy.
Cogito has a fraternal twin: Gemeli.
Le Cogito répond à un brief atypique: créer un caractère d’identité pour une agence, qui sera utilisé aussi bien pour l’identité de cette dernière que pour ses clients. Là où usuellement une agence commandite un caractère exclusif pour elle ou pour un client, le Cogito sert, de projet en projet, à affirmer une direction visuelle sur le long terme.
Initialement destiné à remplacer le DIN, le Cogito en est une version assouplie qui est restée rationnelle dans sa construction.
Le Cogito a un faux-jumeau: Gemeli
